About Northly Group

Northly Group is one of Canada’s fastest-growing digital media publishers, connecting millions of Canadians to their cities, culture, and community.

Built on a foundation of social-first storytelling, Northly operates a network of high-growth media brands across Instagram, TikTok, web, and newsletters, eaching over 5 million followers and generating hundreds of millions of monthly impressions nationwide.

Our mission

Our mission is simple: to connect Canadians to their cities and culture through content that is timely, engaging, and locally relevant.

From discovering the best things to do, to highlighting local businesses, events, food, and cultural moments, our content is designed to inform, entertain, and inspire audiences across the country.

What sets Northly apart is our deep understanding of local audiences and how they consume content today. We blend editorial storytelling with creator-led content and distribution strategies that feel native to each platform, ensuring content not only reaches audiences, but resonates with them.

Our network includes a portfolio of city-based and niche brands spanning lifestyle, food, events, nightlife, and culture, allowing us to deliver both broad national reach and hyper-local impact.

Through our in-house creative and distribution capabilities, we partner with brands to craft campaigns that drive real results, from awareness and engagement to conversions, all while maintaining authenticity with our audience.

As we continue to grow, Northly Group remains focused on building the leading modern media ecosystem in Canada, one that bridges content, community, and culture at scale.

What We Offer

We work closely with brands and agencies to build campaigns that are tailored to both audience behavior and platform performance.

Our partnership offerings include:

Branded Content

Native content designed to seamlessly integrate your brand into our editorial voice and audience
ecosystem.

Social Distribution

High-reach placements across our network of city and niche pages to maximize visibility and
engagement.

Original Content

Custom creative concepts including:

  • Talking-head formats
  • Street interviews
  • Skits and storytelling
  • Event coverage and recaps

Giveaways & Contests

Audience-driven campaigns designed to drive awareness, engagement, and conversions.

Campaign Strategy

End-to-end campaign planning, including:

  • Content direction
  • Audience targeting
  • Platform strategy
  • Phased rollout plans

Event & Experiential Coverage

Promotion and amplification of launches, activations, and live experiences across our network.

Multi-Market Campaigns

Coordinated campaigns across multiple cities or nationwide for maximum reach and consistency.